Objectives:​

• Boost the brand's recognition by utilizing social media, advertising, and promotional events to highlight its unique selling points.

• Analyze customer preferences, industry trends, and competitor offerings to introduce new variations that meet customer demands, maintain competitiveness, and align with emerging trends.

• Develop contingency plans that can minimize any losses that may arise from popcorn sales.

From our objectives, all of them are achieved as we manage to boost our company through Instagram, Tiktok and Facebook page. We also managed to match customers' preference on our product as we received many positive feedback. Although our contingency plans did not take place, we still managed to prevent any losses in our company as we gain profits from our sales.